Amazon Private Label is a business model that allows sellers to create and sell their own branded products on Amazon, leveraging the platform’s vast customer base and fulfillment network. By sourcing products directly from manufacturers and customizing them with unique branding, packaging, and features, sellers can establish a distinct identity in the marketplace. This approach offers greater control over pricing, quality, and marketing, leading to higher profit margins compared to traditional retail or reselling. With Amazon’s tools like Fulfillment by Amazon (FBA) and advertising solutions, private label sellers can efficiently manage logistics and drive sales. As e-commerce continues to grow, Amazon Private Label presents a lucrative opportunity for entrepreneurs looking to build a scalable and sustainable online business.